Smart – Concept 5#

The Project This project focuses on the visual presentation of the Smart Concept #5, the largest and most versatile vehicle in the brand’s history. Marking…

The Project This project focuses on the visual presentation of the Smart Concept #5, the largest and most versatile vehicle in the brand’s history. Marking Smart’s entry into the premium mid-size SUV segment, the Concept #5 combines an adventurous outdoor spirit with high-end technology. The goal was to showcase the car’s rugged off-road capabilities alongside its sophisticated, tech-driven interior and ultra-fast 800V charging performance.

The Narrative The visual story highlights the vehicle’s “bold and boxy” design, emphasizing its readiness for environments beyond the city. We focused on:

• The Adventurous Spirit: Highlighting integrated outdoor accessories and the vehicle’s robust silhouette.
• Technological Sophiteness: Showcasing the intelligent cockpit, including the dual-screen infotainment system and the “zero-gravity” passenger seat.
• Electric Performance: Visualizing the power and efficiency of the 800V platform and its superfast charging capabilities.

My Contribution I was responsible for the core technical and creative stages of the production, specifically:

• Previz: Creating the initial 3D layout and camera blocking to define the flow and energy of the film.
• Animation: Executing the full motion of the vehicle, environment elements, and dynamic camera work.
• Editing: Crafting the final cut, ensuring a rhythmic and high-impact sequence that aligns with the brand’s premium identity.

This project was executed for Katana Studio Ltd.